It's the new style

As today is my bloggiversary, I am celebrating with a slightly different version of the same, which I hope you will find at least palatable enough to come back.

Especially you, Lolabola. I am taking a big risk.

Happy anniversary, blog!

I welcome the new year with a story about another makeover, that of One Great City!'s slogan. The mayor is in the process of taking down the yellow-and-blue welcome signs in anticipation of something new. We're not sure what. He himself is vouching for City of Opportunity, which he referred to in the welcome address in the program of a conference being held here soon, capital letters and all.

It's a little bit cheeky, don't you think, jumping the gun like that? What about the public consultation?

I think this really sucks, and not just because I will no longer have a fun name to call this place on my blog. It's just really boring. If there's one thing that gives me a pain, it's the overuse of a word like 'opportunity'. Or 'innovation'. Ugh. We have an Innovation Drive here - it's new. Innovation Drive in The City of Opportunity. It's just more branding, another attempt to associate this city with an image that is really not true to the spirit of the place at all.

I was going to end this with a deeper dive into the issue followed by an insightful (another tired word!) alternative, but I gotta go! Folk fest is calling and I need to pack up my wellies.